Single page websites have taken a lot of heat lately for not being search friendly. Their non-paginated structure and many other issues, come in the way of search engine optimization.
But there are plenty of search engine friendly single page sites that employ effective techniques to combat all the above limitations. Single page sites are quite challenging to optimize if you’re not used to them. On the other facet, they are focused on a single purpose, and thus, they can be optimized to deliver on that purpose specifically, making the process easier.
Below are a few techniques for optimizing single page websites.
• Deploy paginated architecture
Unpaginated structure is the main problem with the single-page websites. This is because it’s the structure to which we all are used to. It helps to level up the domain authority, and enables us to target multiple keywords. It’s actually the way to go for most of the websites.
Most of the people take an approach whereby they add a website blog or other content pages on the website that actually turns it into a multi-page website. But this strategy is not acceptable. Instead of paginating the website, it’s better to separate the content contained on the single page in a more organized and appealing format. Basically, you need to paginate your only page. If it’s a landing page, it’s beneficial to layout the content using headings. If it’s a business website, it’s recommended to separate the content into all the common industry standards like home, about us, contact, blog, and so on.
Defining sections clearly on your page will make your site easy to navigate and more readable to users as well as search engine bots.
• Prepare CSS for Spiders
Once you decide how to partition your content, the next step is to adjust CSS to reflect the changes on the page effectively. It can be easily accomplished by placing individual sections inside DIVs. This makes it easy to scan your CSS. With SEO point of view, it’s beneficial to use CSS id names as anchor links.
This is best established with a navigation bar on the side or top of the page. This also makes your site more useful and easier to index. Each anchor link should include a targeted keyword, that is natural and relate to the content on your site. The wrong choice can frustrate users and increase bounce rate.
• Gain Authority
Although link building is losing its importance in the field of SEO, it’s indeed beneficial when you have got great content that can go viral. Include social media buttons on the website that enables easy sharing of your content. Also, you need to make efforts to get authoritative backlinks through social bookmarking, guest blogging, and positive reviews of your services and products.
• Use of multiple H1 Tags
It’s a usual practice to use single H1 tag on the website, but in the case of single page websites, more than one H1 tag can be used to represent a separation in content, making your site more readable and search friendly. It also provides an opportunity for keyword optimization.
• Improve Readability
It’s the foremost thing that requires your attention. Sacrificing the flow of website for SEO is a big mistake that most of the people do. Nothing ruins your ranks more rapidly than a site with unorganized and difficult to read content. Delivering high-quality, relevant and properly managed content should be the first preference. This ultimately helps in getting high organic traffic and rise high in SERPs.
• Keep posting fresh content
Last but not least, keep updating your content if you want to remain in the good books of Google. Google rewards such sites with high ranking. For single page websites with infinite scrolling, it might not be a problem, but for others, it becomes quite a tough task. Refreshed content is the prime necessity, so you need to be very creative as to what you require to change, and how frequently. An easy way to product based websites is to replace the old reviews with new ones.
The above SEO tips for one page websites are not silver bullets to instant SEO success. They can simply set up a foundation to achieve the ultimate SEO goals and the results closely depend on how actively one maintains and monitors SEO.